With new mobile AR apps for travelers coming available, there is a new “augmented” way to navigate cities, find information about sights and attractions, find retail stores, locate the nearest necessities and even book reservations and activities right from the phone.

AR mobile apps also give companies new ways to market directly to consumers at the ultimate point of purchase—location, interest and relevance in real time…a marketer’s dream!

What kind of affect do you think AR mobile apps will have on the travel and recreation industry the visitors using them?
In my opinion, I believe the smart phone has the potential to displace the need for many computer uses today. I look forward to watching this battle unfold. I look forward to seeing what expectations Millennials’ and Generation Xers’ have for mobile technology?

Michael McDermott, RTP