1. Expose yourself to other artistic mediums. Staring at a computer screen all day long can wear on you after a while. Rejuvenate those creative brain cells by: going to a movie, seeing a band, thumbing through a design annual, or check out a musical. Getting outside your area of expertise or comfort zone and [...]
Optimizing the guest experience – or the guest lifecycle – is an approach we recommend to all our clients. At RTP|Interactive, we naturally focus on the “online” guest lifecycle. The challenge for a destination resort, travel or tourism-related business is to connect with a guest through all of phases of their interaction with you. These [...]
Search Engine Optimization (SEO) is the process of enhancing a site’s visibility to search engines via organic search results. Organic search results are listings on search engine results pages that appear because of their relevance to the search terms. The more relevant the search engine determines your site to be to the user’s search terms, [...]
What Is The Fold “The fold” is a carryover term from the days of newsprint. Vital information had to be on the front facing side of the newspaper, or “above the fold” in the newspaper in order to catch the attention of passersby. This term readily carried over to the digital press, and websites. The [...]
In our Creative Meetings lately, each team member is taking turns presenting on a relevant subject to our clients: Flickr, You Tube, Typography on the Web, jQuery, designing for mobile, etc. This week we put together a great overview on how to leverage Flickr outside, and inside your website. View our PDF, and let us [...]
If you use the Firefox Browser, are you utilizing any of the cool add-ons available? The Interactive Project Management team would like to share favorite add-on tools – some help us do our jobs more efficiently, but others are useful in our everyday web-using-lives as well. (While we focus on Firefox Add-ons, there are add-ons [...]
DELIVERING ON HTML EMAILS The web has come a long way since it’s public appearance in 1991, but the technology behind designing and coding emails… not so much. Some designers and developers have become jaded due to the frustration with email provider’s lack of supporting common web standards, when it comes to HTML emails. We [...]
By now, the benefits of having a Project Manager on Website projects are generally well known and accepted. Just a few of the most obvious project benefits are: Project goals and requirements are documented and understood, saving time, money and mitigating any mis-communication before work begins The project manager has primary responsibility to ensure the [...]
I believe that technology changes human behaviors—the wheel, light bulb, telephone, computers, smart phones. Today, the smart device revolution is underway with mobile and social screaming into our work and personal lives. It impacts the way we participate in our daily activities. There are no limits to these technologies from social, marketing, commerce…instead they are [...]
Foursquare A quick overview to whet your palate, including information on who, what, why, and when to use Foursquare. Download RTP Interactive’s recent Powerpoint slideshow to learn more. Our treat.